Sam Webb Selected as Gift of the Year 2026 Judge

We are delighted to share that Sam Webb, Co-Founder of Creek Lifestyle, has been selected as a judge for the Gift of the Year Awards 2026.

The Gift of the Year Awards, run by The Giftware Association, recognise excellence and innovation across the UK gift and homeware industry. Being invited to join the judging panel is a genuine honour and reflects Sam’s growing experience across both manufacturing and retail.

Alongside co-owning Creek Lifestyle, Sam also co-owns a textile manufacturing business. This dual perspective gives her a unique understanding of product development, supply chains and the realities of bringing well-designed products to market.

Since launching Creek, Sam has overseen five collections spanning adult clothing, childrenswear and homeware. She has worked closely with UK manufacturers and suppliers, with a particular focus on responsible sourcing and sustainable production.

Creek’s own shop in Blakeney, North Norfolk, provides further insight into the buying journey. Seeing first-hand how customers engage with design, quality and storytelling has deepened Sam’s understanding of what makes a product truly connect.

Her appointment as a Gift of the Year judge is a proud moment for our small independent brand. It reflects the depth of experience within our team and our commitment to British design and manufacturing.

We look forward to seeing the innovation and creativity across this year’s entries.